Telling the story behind the designs.
Creative marketing is an important component to the architecture industry. You want to showcase your work in a way that inspires people.
Isabella Stewart Gardner Museum
My Experience
Marketing begins with an understanding of your audience. It requires in-depth research to learn how to reach people most effectively. Applying anthropological methods to marketing strategy can contribute significantly to successful results.
I took a Business Anthropology class, where we looked at brand marketing and consumer behavior from an anthropological perspective. I did a Qualitative Research Methods class, giving me experience with collecting user input research and uncovering hidden trends. I also completed a Digital Marketing Foundations course. This led to me earning my Business Anthropology and Human Behavior Certificate.
Creative Graphics
People in marketing also benefit from experience with creative design and layouts. I have extensive knowledge in Adobe Creative Suite and Microsoft Office. I frequently create digital illustrations for my T-shirt design business, which you can learn more about here.
Marketing Sample Materials
This is a collection of sample materials I designed for one architecture firm. I researched the company and created designs unique to their brand and values. It highlights the kind of work I would be capable of producing in a creative marketing role.
Self-initiated work for portfolio purposes only